Press Release Mall

May 22, 2010

10 Tips for Launching your Business Blog

Filed under: Internet - Websites - SEO — admin @ 6:29 am
10 Tips for Launching your Business Blog
By Beth Hrusch (c) 2010
Are you thinking about launching your business blog? You’re not alone. A recent study by GuideWireGroup revealed that approximately 89 percent of businesses polled use blogs as a way to communicate with their customers. In another survey, Burson-Marsteller found that 15% of Fortune 500 companies have blogs. A successful business blog can generate tens of thousands of dollars in revenue each year, with figures for large corporations typically much higher. 

So, business blogging is becoming a mainstream marketing tool. That does not mean, however, that blogging comes easily or naturally for many companies, their owners and employees. Blogging, like any form of content, is a commitment of time and resources – namely, you have to know how to write (or have access to good writers) and you have to maintain your blogs with fresh, original and insightful new material on a regular basis.

 

This should not scare you away. It should, though, inspire you to learn the basics of business blogging before you turn your baby loose on the world. Planning out your blogging strategy first is a wise move, because it gives your blog a greater chance of success. Here are 10 tips for launching your business blog:

1. Identify your readers.
Before you start writing anything, make sure you understand who your target market is. This is also known as your “buyer persona”, which marketing guru David Meerman Scott defines as “…a distinct group of potential customers, an archetypal person whom you want your marketing to reach.” Basically, you want to tailor your topics to the groups of people who are most interested in your company. Otherwise, you’re missing the mark and losing out on potential leads and sales. To identify these buyer personas, there are 3 questions you should ask yourself–

Where do your customers come from?

What type of content will be useful to them?

Where do your customers hang out online?

2. Create social media accounts.
If you haven’t already done this, register accounts with Facebook, Twitter, LinkedIn and YouTube. Start with these and expand later. This is important because you need places to post links to each new blog, so that your groups, fans, and followers can read them. Posting on social media also encourages people to subscribe to your RSS feed, another great way to promote your blog.

3. Establish your social media presence.
Lay the groundwork for later blog promotion by establishing relationships with your target markets. One of the best ways to do this is through social media. Now that you have accounts started, you can go in and join forums, listen to conversations and hear what people are saying about your industry. Add thoughtful and insightful comments whenever possible. Hire employees to do this if you don’t have time, but try to contribute every once in a while if you can.

4. Determine where to place your blog.
You can either put your blog on a page within your website or give it its own domain. Your choice depends largely on your goals. Do you want the blog to be part of your site, and linked to it directly? Or do you have plans to use your blog for other purposes, such as to earn revenue through ads or creating a secondary business from it?

 

A blog can help your website to rank higher, and it can also rank highly on its own. So, think about your long-term objectives when deciding where to place it.

5. Use the right keywords.
If you’re placing your business blog on a page within your site, most likely you’ll be using the same keywords for your blog that you are using for your site. If you’ve done good keyword research, then these are the keywords that reflect your business and are the search terms that people are using to find you. If your blog is separate, consider if any keyword changes need to be made. You may want to take your blog site in a different direction from your site. Again, this depends on your goals for your blog.

Incidentally, if your blog does have its own domain, you’ll want the domain name to be brandable, easy for consumers to recognize and search engine-friendly.

6. Choose a blogging platform.
You have options here. WordPress is the most popular blogging platform, but you can also check out Joomla, Blogger, TypePad and others.

7. Plan your posts.
Think about the direction you want your blog posts to go in. A good way to stay on track is to start with one main topic and draft a few blogs in advance. Post them on a regular schedule and you’ll have a supply of targeted blogs that add fresh content to your site and point back to your company each week. Coming up with topics can be a challenge, but there are a lot of helpful resources on the Web if you get stuck.

8. Network with influencers.
Once you’ve got your blog started, it’s a good idea to look around at other bloggers in your industry. See what they’re doing, what they have to say, and leave insightful comments on their blogs. This kind of web networking will help you establish relationships with these people, which in turn will prompt them to help spread the word about your blog and your company. This kind of free advertising is invaluable. It connects you to credible and respected individuals within the blogosphere and markets your business for you.

9. Promote your blog.
As mentioned earlier, offering a blog subscription through an RSS feed is an effective way to promote your blog. There are other ways to get the word out, as well. Write an optimized press release, submít articles to directories that link to your blog page, submit your blogs to social bookmarking sites such as StumbleUpon and Digg (or set up an account with Ping.fm and have it done automatically). Make sure that you link to your blogs in your social media posts.

10. Measure results.
If you’re going to take the time to blog for marketing purposes, you’ll want to know how well you’re doing, right? Since it relies primarily on the building of human relationships over time, blog ROI can be tricky to measure. But, you do have many tools at your disposal to help you determine how much or how little your blog is contributing to the bottom line.

Free online tools like Google Analytics and Google Alerts provide you with information about how your customers are finding you online, and can tell you a lot about your blog page, in particular. Facebook Insights is a way to track activity on your Facebook account. Other tools are available, so look into them.

Launching your business blog is, like any project, all about preparation. If you do your homework and lay a solid foundation, your blog will produce results. Keep in mind that blogging is a form of content marketing and, as such, is primarily about building relationships with customers. So, be patient, follow these tips, and watch your business grow!

About The Author
Beth Hrusch is Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices

May 21, 2010

Menstrual Cramps Remedies

Filed under: Health and Medical — admin @ 5:46 pm

Is There Really A Solution For That “Time Of The Month?”

Summer is coming to the West Coast, where California girls are toning up and turning out for bikini weather. From Santa Barbara to Malibu these modern women have no time to stay home because of the effects of Pre Menstrual Syndrome commonly known as PMS. The calendar does not have to be a barometer for how good you feel or how great you look in your clothes or at the beach. After decades of dangerous and ineffective products claiming to alleviate PMS symptoms, at last there is a new, safe and almost instantly effective productive available to women. Developed by a team of highly qualified professionals, and tested by cosmopolitan women on the go, this product has raised the standard of health care for women. Today’s informed women, are not only interested in looking their best, but also in taking care of their health without dependence on dangerous prescription drugs.

Vescent Labs, based in Ojai, California is proud to announce the release of their flagship product STOP PMS after four years of intensive research and development.

Packaged attractively in a pleasant effervescing drink, STOP PMS works quickly to reduce bloating, cramps and moodiness so that every day can be filled with the activities that busy women have on their schedules.

With Medical Professionals like Dr. Duncan Turner OB/GYN, the former Chairman of Obstetrics/Gynecology at Santa Barbara Cottage hospital, endorsing STOP PMS, the product is quickly earning respect from specialists in the field of women’s health. According to Dr. Turner, STOP PMS “helps a woman’s body relive PMS symptoms in almost all cases.” Dr, Jani Meisser-Frisk, is not only board certified in family medicine, but also has a Master’s degree in Nutrition, and has enthusiastically endorsed the product stating that “the ingredients in STOP PMS are the finest combination available in supporting a woman’s body”. Visit this website: http://www.stoppms.com

The effervescent formula of STOP PMS gentler on the digestive track than pills and allows for immediate absorption of vitamins, minerals, herbs and amino acids which work synergistically to alleviate all the symptoms of PMS. This is such an exciting new concept for the health conscious woman as it works so quickly and addresses all the root causes of PMS.

According to Vescent Labs founder and CEO Skyler Ditchfield, “I am excited to be able to offer a product that there is such a demand for. The fact that this is a safe and natural product is a thrilling advance in PMS care, and one which is long overdue in light of the serious side effects of prescription drugs”. Ditchfield with his fiancé and partner Lindsey Dixon are an exciting, dynamic “hands on” team who practice natural health and fitness in their own lives. Having suffered with Crohn’s disease since he was 18, Ditchfield is deeply interested in alternatives to traditional pharmaceutical medicine. A fourth generation nutritional enthusiast and a successful business entrepreneur, he is committed to nutritional research and to offering to others the best possible alternative medicine that can be produced. Believing in what they are promoting is essential to their philosophy of life.

Contact
Vescent Labs Inc.
Emails: Skyler@vescentlabs.com & PR@vescentlabs.com o
Website: http://www.stoppms.com
For participation in their clinical trial in the Southern California area email Clinical@vescentlabs.com.

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Hurricane Adjuster

Filed under: Financial — admin @ 5:24 pm

IAS Claim Services Relocates, Consolidates Key Strategic Shared Services
SAN ANTONIO–(BUSINESS WIRE)–IAS Claim Services, one of the leading independent insurance claim services firms in the United States, announced it has completed its relocation of the company’s headquarters, customer service center and training facility to San Antonio, Texas. The move underscores the company’s commitment to innovate new concepts to deliver value through claim services.
“For all of our clients and employees we wanted this move to be exciting”
“This move marks the culmination of a three year migration plan and the beginning of a new era for IAS,” said IAS Claim Services’ CEO Larry Cochran. “San Antonio is a great place to have a state-of-the-art claims operation for many reasons, including the synergies from San Antonio being a major hub for call centers and customer service centers.”
The new IAS Claim Services headquarters integrates the latest telecommunications for client service and the IAS ClaimCare customer service center, as well as a full-service training facility and flex-space for quality assurance representatives and catastrophe management that will allow IAS to rapidly ramp up or down for claim events.
“For all of our clients and employees we wanted this move to be exciting,” said Cochran. “And it has been exciting in how we’ve combined the latest technologies with the clustering of our client and service teams very compactly to create new innovations for our clients.”
About IAS Claim Services – Visit our website: http://www.iasclaims.com
Established in 1984, IAS Claim Services, www.iasclaims.com, is one of the nation’s largest independent adjusting and insurance services firms. Headquartered in San Antonio, Texas, IAS has offices in Oklahoma, Louisiana, Texas, Virginia and Michigan. In addition, IAS’ wholly-owned subsidiary, CatCrew®, can deploy hundreds of personal and commercial lines adjusters to any or multiple catastrophic events in the U.S. within 24 hours. The consolidated resources of IAS make it among the few claim organizations in the U.S. capable of managing highly complex, large volume claim services for multiple insurance carriers.
Contact:
KGBTexas
Anne Hatfield, 210-826-8899 begin_of_the_skype_highlighting 210-826-8899 end_of_the_skype_highlighting (office)
Phone: 210-687-7061 begin_of_the_skype_highlighting 210-687-7061 end_of_the_skype_highlighting (cell)
Email anneh@kgbtexas.com
Website: http://www.iasclaims.com

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May 19, 2010

Biofoam

Filed under: Construction — admin @ 10:09 pm

People Going Green in S. Texas Can Trust Biofoam Insulation for Soy Based Foam Insulation

The community can not only go green with BioFoam Insulation, but can cut utility cost, get tax credits, and local energy rebates.

Spring Branch, TX May 2010. BioFoam Insulation has been family owned and operated since 2006, and has installed their Soy based foam in over 400 hundred residential or commercial buildings. With their incredible client history and their devotion to have the best environmentally friendly spray foam they are defiantly worth checking into BioFoam Insulation.

BioFoam Insulation offers several ways of meeting the communities’ insulation needs, and helping their clients find available Tax credits, or rebates through their local energy providers. They serve most of South Texas, and are easy to contact “http://www.biofoam-insulation.com”.

BioFoam Insulation specializes in existing residential homes by providing the service to take down the old insulation and replace it with their Soy based spray foam insulation. They also specialize in new construction whether it’s residential or commercial offering for all of the buildings insulation to be done in the walls and roof.

BioFoam Insulations goal is to provide South Texas with the best insulation product out their for the people one home at a time.

Ben Riedel
BioFoam Insulation
875 Cypress Pass
Spring Branch, TX 78070
210-744-2223 begin_of_the_skype_highlighting 210-744-2223 end_of_the_skype_highlighting
Email: ben@biofoam-insualtion.com
Website: http://www.biofoam-insulation.com

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Tips and Tricks on Using Twitter for Business

Filed under: Internet - Websites - SEO — admin @ 6:54 am
Tips and Tricks on Using Twitter for Business
By Anton Pearce (c) 2010
Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business. 

Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to not spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.

 

First Build an Account for Twitter Marketing

The first thing that you should do is to set up your Twitter account and populate it with several interesting Tweets, which are Twitter posts. Then begin following people who are also using Twitter, and you will find that most people will follow back. When your entire Twitter feed has blanks, though, most people will not bother to follow you. Once you start a micro blog post, you can get on with following any target demographic, and this can be done in either of two different ways.

1. Go to Twitter.com and do a search by typing in keywords that relate to the demographic that you are targeting. For example, if you are trying to sell an application for the iPhone, you would enter the keyword ‘iPhone’ or ‘iPhone app’ or anything that may find people who own an iPhone. It’s easy to follow people. If your posts are interesting and relevant, you will probably pick up some followers this way.

2. Locate Twitter accounts that you want to follow by clicking the ‘Find People’ option. Then enter your keywords, related industries, locations or other defining detail to locate followers, and begin following them.

Twitter Marketing Uses Current Information

By adding news that is interesting and relevant about your services or product, you can keep your Tweets current. You can also add information about related news for your industry to keep Tweets interesting and informative. For example, if you sell cooking gadgets, you may want to post news about food and recipes.

As you work on developing your targeted demographic, you need to keep your followers engaged, so you will want to tweet, or post, often. Make sure to retweet relevant tweets from other Twitter followers. This is another great way to pick up new followers, and when they start to follow you, you also are plugged into their followers. Retweeting is one of the fastest ways to build your following or network.

By checking with search.twitter.com frequently you can look for brand names and see what customers are saying. You can follow these Twitter accounts and thank them. If you see customers who are angry or dissatisfied, you can follow them as well. Then you can retweet them and solicit solutions to the problem. Your customers will be thrilled with the feedback from you, and even more thrilled when you rectify the situation. Twitter makes it easy to grow a ‘word of mouth’ reputation virally.

 

Twitter Marketing and Spam Do Not Mix

Spam in any electronic media is the kiss of death. If you begin spamming your followers, they will drop you like a hot potato. Spam activity would include only posting information on your products, retweeting the same URL repeatedly, obnoxious Twitter handles, and frivolous tweets. Twitter followers are savvy consumers, and anything deceptive or patronizing is going to leave a bad taste in their mouth.

Twitter Marketing Can Assess the Competition

If you want to build a quality following, then follow quality people on Twitter. There are many online marketers that are experts on Twitter like Dave Peck, Chris Brogan and Guy Kawasaki, and they should definitely be included in your list on Twitter. Also look for corporations that are active on Twitter. They are blazing a trail with their marketing, and you can get good marketing information from them.

Do not forget to look at what your competition is doing. See how they are going about increasing their own following on Twitter. If you want to be a smart marketer online, then you need to constantly be aware of what your competition is doing out in cyberspace. You have a huge marketing opening if they rarely post on Twitter, don’t retweet, or attend to negative posts.

Twitter Marketing Requires Patience

When you are using Twitter as part of your Internet marketing plan, you need to give it time to work. Twitter results take a while to appear, because it is one of the more long-term strategies. You will have to build up your networks and following, and if you use the correct strategies, it will happen in a timely manner. However, do not start a Twitter campaign if you are not going to see it through to completion, because an unattended Twitter account is worse than no account at all.

Once you have built a good Twitter following, then you want to market with a gentle touch. Instead of using ‘in your face’ marketing tactics, pose a question where your product or service is the answer. Tweet that there are updates on your company’s blog instead of trying to cram the information into your tweet, and people that want to know more will click through to your blog.

Always respond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.

Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong.

About The Author
For more advanced guidance, sign up for Anton Pearce’s ‘Clients on Tap’ ezine. It’s absolutely free and will show how to implement systems that generate all the clients you need for your professional practice. This ezine is essential reading if you want to get your marketing online systems set up right without wasting a lot of time and money. Visit www.antonpearce.com

May 14, 2010

Home Builder Garden Oaks

Filed under: Construction — admin @ 10:18 pm

Houston Home Builder Offers Two New Homes

Brand new custom built homes that capture the classic style and ambience of the prestigious neighborhood known as the Heights are now available for viewing.

Houston, TX May, 2010: Renowned Houston builders David Gordon and Graham Gamble of Whitestone Builders announced today the completion of two new homes. Each follows the Whitestone signature technique of blending classic architectural style with the modern amenities today’s families demand.

The first is located at 1123 Ashland and is designed in the timely Craftsman style. Situated on a full-sized lot in the midst of the Houston Heights area, this home is over 2800 square feet with three bedrooms and two and half baths, a formal dining and a living room, and open kitchen that access a large family room. Typical of the Whitestone attention to period detail this home offers private alley access through an attached garage.

The second home offered by these Houston Heights custom builders is in the Italianate style and is located at 616 East 19th. The merge of period architecture with modern conveniences are evident in the spacious kitchen with hand-crafted cabinetry. An elegant staircase gracefully rises out of the walnut flooring found throughout the entertaining areas of the home.

The principals at Whitestone Builders pride themselves in both their attention to detail and style, making each unique home they build a masterpiece worthy of this established and prestigious neighborhood.

To schedule a private viewing of these custom homes, or any others offered by this Houston home builder, log onto their website at http://www.whitestonebuilders.com

Author: Julie B. Cosgrove, freelance writer for Examiner.com
Whitestone Builders
David Gordon, Graham Gamble
5818 Dove Ridge, #200, Houston TX 77041
Phone Number: (832) 274-3848 begin_of_the_skype_highlighting (832) 274-3848 end_of_the_skype_highlighting
Website: http://www.whitestonebuilders.com
Email: dgordon@whitestonebuilders.com or ggamble@whitestonebuilders.com

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May 13, 2010

Sterling Charms

Filed under: Shopping Clothing — admin @ 1:45 am

Rembrandt Charm. Incredible quality and selection all available in 14k, 14k white gold, 10k, sterling silver and gold plate. Many categories to select from animals, birthdays, anniversary’s, hearts, all 50 states, holidays, love, marriage, mother, baby, sports, dogs, state maps, travel and many more. Incredible selection of Charms for bracelets and holders. Free charm bracelet assembly. Lifetime Warranty on every Rembrandt Charm.

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May 12, 2010

Read This Before You Submit to Web Directories

Filed under: Internet - Websites - SEO — admin @ 6:29 am
Read This Before You Submit to Web Directories
By Manish Shah (c) 2010
As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor link popularity heavily into their ranking algorithms, building relevant links to your site is perhaps the single most important component of search engine optimization. 

For a new site with no, or few inbound links, buying text links on more established related sites could provide a boost to your link popularity. But this strategy could prove prohibitively expensive, especially in a highly competitive market where you’d have to buy lots of links to catch up with the competition.

Web directory listings represent a viable alternative to link buying. Apart from driving traffic to your site through direct referrals, web directories provide one-way inbound links to your site, boosting your link popularity and ultimately improving your search rankings.

There are thousands of web directories on the net, with dozens sprouting up every day. Some are general directories; others cater to specific niches. Some are free; others charge inclusion fees. Some are free only if you provide a reciprocal link in return. Many feature both free and paid listings.

The main advantage of a paid listing is the luxury of having your site listed quickly above everybody else’s. Free submissions may take several weeks or months for review. If you work on a limited budget, you may want to submit to a handful of paid directories and a few hundred free ones.

Some directories charge inclusion fees that are too high for the listing to be cost effective. When considering a paid listing, look at not only the Google PageRank of the homepage of the directory, but also that of the subpage where your link will actually reside. While it may seem like a good deal to have your site listed on a PR5 directory for $15, the deal becomes far less attractive when you find out that the internal page where your link is placed is only PR2.

If you’ve ever submítted to web directories before, I don’t have to convince you that the process is extremely tedious and time-consuming, especially when you submit to a large number of them. Unlike search engines that send out robots to index web pages, web directories rely on more detailed submission forms to gather information about your site. Since each submitted site must be reviewed by a real person, most directories require that submissions are also performed by a real person, as opposed to an automatic script. Many directories use a visual code verification process to prevent automated submissions. Apart from complying with the directory’s guidelines, manual submission is the only way to ensure that your site is submitted to the proper category.

Because of the time involved in manually submitting your site and the sheer number of directories on the web, it’s important that you know which directories to submit to. Obviously, you’d want to submit to only the high-PR directories and avoid the low-PR ones, right? Not really. Just because a directory has a low PR does not mean that it’s not worth submitting to. The directory may be brand new and not around long enough to be ranked by Google. In contrast to the more established directories that continually experience a back-log of submissions, newer directories tend to review and list sites more quickly. As the directory becomes more popular, so will your link. So, don’t judge a directory solely by its PageRank; rather, base your decision on the overall quality of the directory.

 

Another important thing to look at is whether or not the directory you submit to is search engine friendly. Search engines like static web pages whose content stay the same regardless of who visits the page, or when they visit, not dynamic pages that are created on-the-fly. Browse to a couple of categories and look at the URL in the navigation bar. If the URL looks like, http://www.anysite.com/forums/thread.php?threadid=12345&sort=date, it’s probably not search engine friendly. An example of a static, search engine friendly URL is: http://www.anysite.com .

Another question to ask is: How easy is it to submit to the directory? How many hoops do you have to jump through to get to the submission form? When you finally get to the form, how many fields does the form have? A directory should ask for pertinent information like your name, email, URL, link title, link description, and keywords, but it should not look like a job application. With the exception of a handful of major directories like DMOZ and Yahoo, you should not have to spend more than 3 to 4 minutes to submit your site.

 

Another consideration is whether or not the directory has a category specific enough for your site. For optimal SEO benefits from your listing, your link should be grouped under a specific category containing sites whose content are related to yours. Such a grouping makes your listíng more relevant in the eyes of the search engines, as well as providing an easier way for visitors to the directory to find your site.

Simply having your site listed on a directory is not enough. Your choice of the link title can determine how much impact your listing will have on your search engine rankings. Ideally, your link title (or “anchor text”) should contain the keywords that you want others to search for to get to your site. Since most web directories require a unique link title, however, it may not be possible to select a common phrase like “Free Web Directory” as your link title. This title is likely already taken by another web directory. Simply prefixing the phrase with your domain name, e.g. “GoDirectory.org Free Web Directory”, would make the title unique.

Oftentimes, a directory has several related categories that are suitable for your site. How do you decide which one to submit to? Ideally, you’d want to submit to the category that has the highest PageRank. However, this may not turn out to be the wisest choice as your link may be buried among a zillion other listings. Going with a lower-PR category with fewer competing links may prove to be more beneficial. When choosing from multiple related categories, choose one with a good balance of relevancy, Pagerank, and number of competing listings.

In sum, submitting to web directories is a highly effective link building strategy that should be an integral part of any search engine optimization campaign. Manually submitting to a large number of directories is both laborious and time-consuming. Just keep the above points in mind to make the most of your time.

About The Author
My name is Manish Shah. I am an avid blogger & social media representative. I am a retailer by Profession & my blog is Ask Manish Shah . I update my blogs regularly. Do visit me for EffectiveLinkBuilding.

Paralegal Certificate

Filed under: Legal — admin @ 12:47 am

CLS School Mission

The Center for Legal Studies is a legal education company focused on providing students the most affordable and effective legal education possible. We deliver our curriculum to our students in live lecture, online, DVD, VHS, and Text-only formats through over 1000 colleges and universities nationwide to provide our students with the flexibility necessary to achieve their academic goals while continuing with their everyday lives.

CLS is a Worldwide Common Law Training Center

The Center for Legal Studies teaches YOU common laws and legal training that is used in many common law countries around the world. It doesn’t matter where you are located because CLS courses are often available in multiple formats!
ONLINE, LIVE Lecture, DVD, VHS, and TEXT Only Formats!

Background

The Center for Legal Studies (CLS) was founded in 1980. Since 1980, The Center for Legal Studies has grown by offering courses in conjunction with over 1000 colleges and universities nationwide on live lecture, online, DVD, VHS, and text-only formats. The curriculum is updated by CLS to remain current and on pace with the newest trends in the legal industry. Recognizing the state of the art technology and ease of use, online courses created by CLS were recently awarded top honors by Thomson West Publishing International.

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May 7, 2010

How to Hard-Wire Your Site to Google

Filed under: Internet - Websites - SEO — admin @ 6:34 am
How to Hard-Wire Your Site to Google
By Titus Hoskins (c) 2010
Until Bing turns into David and slays Goliath, the only search engine game in town is Google. While the other search engines can’t be ignored or forgotten, when it comes to online search, Google will deliver the majority of your quality organic traffic. For webmasters and especially for online marketers, having your website virtually hard-wired to Google is a marketing Must-Do. 

We are strictly talking about white hat stuff here. If you’re seeking the opposite color, look elsewhere. As a full-time search engine marketer, I have learned a few things over the 10 years or so I have been working on the web. One of the most significant factors running constantly in the background has been Google. And, the underlying fact is that the more I intertwined my sites and content with Google, the more success I achieved. There seemed to be a direct correlation between the two, making it a little more than ironic that the original name for Google was BackRub.

 

But this is not exactly rocket science territory here. Google is the biggest entity on the web, especially if you go the free organic traffic route. There are tons of ways to market online which don’t involve Google at all, but for the purposes of this piece, I will be discussing ways any webmaster or marketer can better connect their site and content with Google. Plus, I’ll (if it’s not already obvious) also give you some reasons why this is a smart marketing strategy on your part.

The first technique you must perfect is how to get your new content into Google’s Index within minutes, if not seconds. These days with social media sites this can be easily achieved. It may be as fast as your latest Tweet or Google Buzz. Google News is another easy way to instantly get your content into Google. Press releases are another immediate way to connect your content with Google. So too is something as simple as making a video and posting it on YouTube which is Google Owned.

Note: Google has recently revamped the YouTube system and provided many ways webmasters can view the linking data and stats; great source of information for webmasters and marketers.

Actually Google will index any new site or content fairly quickly these days so you don’t have to worry about it. One method I like best is using a free blog from Blogger/Blogspot [which is also Google owned] and placing links there to be indexed within minutes. To keep track of what content Google is indexing, I usually set up Google Alerts for all my main sites and my main keywords. Whenever a page is indexed in Google related to my sites or keywords, Google sends me an email. Many savvy webmasters use these alerts to find and build link partners since these indexed pages will be thematically related to yours. Using Google Alerts will make it seem like you’re totally welded to Google and Google’s indexing system, every second of the day.

Needless to say, keywords rule the web and Google. You must attach your content to keywords people are using to find stuff on the web and build top 10 rankings for those keywords in the search engines, especially Google. Now if you’re new at this, Google gives you some valuable keyword tools you can use to see how many searches are made each month for a keyword phrase and also gives you some idea of the keyword competition you will be facing. I like using google.com/sktool and also labs.google.com/sets. Besides, you must start your Google courtship off on the right foundation.

 

Next, you must realize Google is not really a search engine but a business. The main goal of this business is to supply quality content to web users so that these users will use Google over and over again, allowing Google to attach ads and make a profit. The key to getting and keeping Google’s attention is fulfilling your part of this “quality equation” with superior content which surfers want and find helpful. Make this your religion and the SEO gods, including Google, will smile kindly upon your site.

Now like any religion there are some strict rules you have to follow. In a recent WebProNews video interview, Matt Cutts said Google has (200) signals it uses to rank content on the web. Most webmasters refer to these as ranking factors, but in truth, they are really signals that your site gives off… provide the wrong signals and it could spell lower rankings. So if you want to keep your site in Google’s good graces, you have to follow some simple SEO on-page rules, such as placing your main keyword in the Title, in the Heading, in the Body and in the URL. Make sure your site is easily navigated by your visitors and especially by the search engine spiders. Keep your linking structure simple, with no links more than three clicks away from your index or homepage. In my opinion, getting quality related one-way backlinks is the most important way to get top rankings in Google.

In recent years, Google has gone out of its way to help webmasters understand all these simple SEO basics. And as far as I am concerned, one resource every webmaster should be using is Google Webmaster Tools. This is a whole suite of tools and information webmasters can use in correlation with Google. Recently, in Webmaster Tools Google has made available Click-Thru data on its search engine results so that you can find out how many impressions you’re getting for a certain keyword and your click-thru or conversion rate. Some webmasters are questioning the accuracy of these numbers, but it will give you some indication of how well your site and content is doing in Google.

Perhaps, another just as valuable program is Google Analytics, where you’re really giving Google access to all your site’s information. You can use Analytics to measure different links/content on your site to see how well it performs. More importantly you can use it to fine-tune your conversion rates in order to make more sales. I also use it to test-out different graphics, different salescopy, different site layouts… and so on. But a word of caution, don’t just use Analytics. As an online marketer you want many sources of information, so regularly study your traffic logs and raw site data. Even with Google and probably especially with Google, you should always cross-reference any data with other sources on your site and on the web. Lets not get too carried away with this Google worship thing.

I use both Google Adsense and Google Adwords with most of my sites. As an online marketer, I know I can get 10 times more from an affiliate link than from Adsense… but over the years I have found having both types of links on sites doesn’t significantly reduce sales. To explain further, I have tested my pages with and without Adsense, and it doesn’t affect my affiliate sales even though I know I am losing some sales to Adsense. Overall, using Adsense adds to the competitiveness of my pages. If someone is looking for the lowest príce and finds it in a Google ad, they come away happy and will probably visit my site again or sign-up to my newsletter. Besides, Adsense is a very quick way to monetize pages which I don’t have ready affiliate programs for on my sites. In addition, Adsense and Adwords give you valuable feedback on your content’s performance.

There are several other Google programs which I use to further connect with Google such as Google Docs, Google Knol and iGoogle. One must-have program is Google Accounts, which basically connects me with all my different programs within Google. I have found managing all your Google programs is much easier from this one location. I also like using Google Profiles and Google Buzz to get my content quickly into Google and onto the web. As you have probably guessed already, Google does have a lot of programs which webmasters can use to improve their content’s performance. In the process, by using and intertwining your content with all of the Google programs highlighted here, you’re really connecting with Google en masse.

While many marketing experts will say it is foolhardy to marry all your content to just one search engine, I have found over the years that hard-wiring your site to Google really makes your content readily accessible in the most dominant presence on the web. Doing so not only gives your content the attention it deserves, but it can also help further your goals. Actively positioning your site and content firmly within Google’s many different facets can prove beneficial for any webmaster or online marketer. Just get that pre-nup agreement in writing first!

About The Author
The author is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing: Internet Marketing Tools or try here Free Marketing Courses Titus Hoskins Copyright 2010. This article may be freely distributed if this resource box stays attached.

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